Transactional Email

A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in your connected store or a password reset request.

Transactional email is a type of automated email between a sender and a recipient. It differs from marketing email in that transactional email is triggered by events, interactions, or preferences within a service or application rather than by a company’s marketing campaign. For this reason, transactional email is sometimes called “triggered” email.

Common examples include:

•  Order confirmation
•  Notification emails (delivery updates, new message, etc.)
•  Password reset emails and account notifications
•  Bills, receipts, etc.