What is Transactional Email?
A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in your connected store or a password reset request.
Transactional email is a type of automated email between a sender and a recipient. It differs from marketing email in that transactional email is triggered by events, interactions, or preferences within a service or application rather than by a company’s marketing campaign. For this reason, transactional email is sometimes called “triggered” email.
Common examples include:
- Order confirmation
- Notification emails (delivery updates, new message, etc.)
- Password reset emails and account notifications
- Bills, receipts, etc.
Transactional Email Benefits
✅ Customer experience and retention
✅ Brand recognition
✅ Regular communication
✅ Email authentication and security
✅ Flexible pricing
✅ Setup and tracking tools
✅ Email deliverability
Transactional Email Features
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